Importance of New Media in Corporate Communication

By :
Assenga Vera C

New media can be referred to as the content which are found through the internet such as blogs,social media,websites and online news papers.

The following are the importance of new media in Corporate communication.

Firstly,with new media in corporate communication helps the Organization easily communicate with their publics,this is because information through the means of new media can be passed so easy and fast from one person to another and thus make it easy for a lot of people to be aware of the organization services or products.

Secondly,with new media people in corporate communication are easily connected,this is due to the creation on virtue communities in our social media and thus through new media in corporate communication people can have a big room in discussing and sharing different ideas together.

Thirdly,with new media enhance the spirit of collaboration and team work in corporate communication. This is also possible because through the use of new media in corporate communication individuals can build a sense a team work and help one another

Example. In what's up groups which are so much famous and used with a lot of people now days through those groups people in corporate communication can collaborate and help each other in different cases.

However,Through new media advertising is possible about corporate products or services and this can easily be observed especially in this current years where many organization use new media like blogs,social media and websites to advertise themselves or advertising the products or services offered by them.

Example;
Instagram pages especially those owned by famous and influencial people in our socities are now highly used with different organizations to advertise about what they offer

Such as through Nasibu Abdul famous as 'Diamond platnumz' who is a Tanzanian singer different companies pay him through his instagram page so as he can advertise theirs products or services such as DSTV company,Vodacom Company and fastjet.

Moreover new media Saves time, money and kill the distance between those who are far from each other, this is because through new media organization can decide to conduct seminars and meetings and thus save time and money to those who could suppose to travel and attend to that particular meeting or seminar