Importance of network society

There are many reasons why being a part of online
communities contributes greatly to the success of
your business.
UNIVERSAL EXPOSURE: As part of an online community,
you are able to reach people around the world and
it is as though you are all in a room together,
interacting on issues that are important and
interesting to all of you. It is incredible that you
are now capablethrough social network of reaching
numerous people at once from one location. This
allows you not only to market your business easily
and successfully but also lets you do a large
number of other things connected with your
business. Remember that connecting with your
online communities does not mean that you should
be giving those people a hard sell. You should be
sharing valuable information with them. You are
educating the other people in your online
communities about what you do and what you offer.
You are allowing them to get to know you and your
business.
LEARNING FROM OTHERS: As a member of an online
community, you have the opportunity to learn new
ways to market your business from other
marketers. You should take advantage as much as
possible of the expertise of other people who are
members of your online communities and put their
principles into practice, where appropriate.
STRATEGIC PARTNERSHIP: You will have many
opportunities to form strategic partnerships with
other members of your online communities. There
will be a lot of synergies between you and others
and if you find that your skills and expertise
compliment those of people in your online
communities, you should approach them and see
how you can work together most effectively. Of
course, you cannot form business partnerships with
people unless you get to know them and they get
to know you. Nobody will partner with another
person unless they trust them and find them to be
credible.
Make the most of your online communities:
Remember that you need to market yourself and
your business through your online communities.
Make sure that your online profile is complete,
which means that you need to include more details
about yourself than your business. You should
include a statement about your business but a more
comprehensive discussion about your business
offerings will occur after you have posted and
syndicated your content.
Choose your online communities wisely: It is
important to choose your online communities based
on the members with whom you want to interact. It
is not enough to choose an online community based
solely on a demographic, ie, a geographic location
or an age group. You should be very selective about
your communities and make sure that the other
members in your online communities have enough in
common with you and your business and are really
excited about interacting with you online.
Build your online relationships: It is very important
to continue to develop relationships with those
people with whom you interact online. A good way
to do this is by continually sharing information with
them that you feel they will find valuable and that
will help them in some way. Not only will your online
connections want to interact with you but they will
also speak favorably about you to others online. The
more comfortable and the closer your relationships
with them become, the more opportunities you will
eventually have of selling them
BY MWORIA ANGEL
BAPRM 42642