New media

New media

Refers to the content available on demand through the internent accessible in any digital device. The new media contains interactive user feedback and creative participation. Before the emergence of the new media there was the use of traditional media which was printing and broadcasting.

Later there was an introduction of computer and internet whereby they connected the traditional media to work with their computer and that marked the beginning of new media. The new media came into use through the media convergence whereby it is the process by which traditional media is merged together with the new media technologies pr Digitalization.

Digitalization is the process that makes texts, sounds and images to be stored or converted into numerical codes so that later can be translated into something that the customers know or you know.

According to Andrew Shapro (1990) the emergence of new media, digital technologies signals a potential radical shifts of who is in control of information resources and experiences.

The new media has got its characteristics and they are as follows:

Digitality

it is the process whereby information such as text, sounds images can be converted or stored in numerical codes, or binary codes. These numerical codes allow people to access information easier and faster. The binary codes as an output form it can be seen as online sources, digital disks or memory drives. The out put are to be decoded and received as screen displays. The new media through digitality is in a constant state of flux. It is constantly flowing changing and improving.

Interactivity

Through new media a person can be able to create a good network or a better social character because through new media is a two way kind of information. People are no longer just on the receiving end, new media allows producers and consumers to be involved. it is a powerful representation of users engagement with the media text.

Comprehensibility

New media can take many things together because of the convergence, which means that traditional media merging together with the new of technology. This is the amount or capacity that digital information takes up in any network that can be reduced dramatically through compression and decompressed when needed,

Manupulable

The information available in the new media can be changeable and adopted at all stages of creation, storage, delivery and use. The New media has the capacity to manipulate the reality. so as a corporate communication officer you should be very carefully when you post something because viewers or customers may view that thing in a way that you never intended it to be.

Networking

New media can help the corporate officer to have a social capital or create a better network with others. Or a better social character. This is the ability of the new media to share different content or things through the internet. For example it involve the consumption of media text and how we have a large number of highly differentiated texts available in various ways  

BY MWORIA ANGEL

BAPRM   III 42642