MARKETING TECHNIQUES IN CORPORATE COMMUNICATION

By :

Assenga Vera C

Marketing can be defined as the full range of activities that you undertake in order to make certain that you are meeting your customers needs and that you are receiving enough value in return for doing so.  marketing is related to advertising ,promotion, public relations and sales.

Advertising is the process of bringing your products and services to the attention of your prospects and customers . It usually focuses on one product at a time or one segment of the target market at a time.

Promotion is the way to keep your company , product or services in front of your customers it can help to generate more demand for the product as well.

Public relations involves keeping your company image the way you want it to be perceived by the public's , public relations also involves representing your organization to the media.

Sales is the act of locating , informing and agreeing on terms of the purchase with your customers.

MARKETING GROWTH

Marketing  is a way to grow the organization by applying research and knowledge to the field of possible customers that exists .The organization can grow by the following ways

Finding and selling to more customers.
Selling more to each existing customers.
Selling more expensive or advanced products to each customers.
Selling more profitable products to each customers.

The key to growing the business this way is that you have to be certain you are offering products that will truly be beneficial to your customers.

THE FIVE P'S OF MARKETING.

One popular definition of marketing is known as the five P's of marketing . The five P's refer to the type of decisions that you will have to make when you effectively make your products . These decisions are .

1 product

The physical product or the service that you are offering to the customers . You will decide what to sell or offer, how it should appear what customers service support will came with it and any warranty or additional aspects of the products that will be included.

2. People

The people decision s that will make are those that refer to how you want your customers services representatives to interest with your customers.

3. Price

Pricing decisions are made based on profit margins , pricing that competitors use and the demand in the market. Pricing strategies include maximize the quality sold, target return pricing , fair pricing , popular price points and value based pricing.

4.Promotion

Promotion decisions will need to be made regarding how will you communicate and sell to your potential customers either by advertising , personnel selling ,public relations , media message and budget.

5. Place

These is how you will distribute your products or services to the customers with the advent of the internet , customers no longer stay in their local neighborhood when they are looking for something so a market should think about several aspects about where you will sell your products or services.