Ways to Use WhatsApp for Your Business
WhatsApp,
the instant messaging tool for mobile devices, simplifies communications, works
on WiFi and automatically adds people from a phone’s contact list. The four
clever ways you can use WhatsApp for your business:
1. For Customer Service
Many
companies use Twitter for social customer support. If Twitter isn’t your thing,
or if your customers don’t tweet, you can use WhatsApp instead. WhatsApp allows
you to respond in real-time, supports multimedia, and allows for messages
longer than 140 characters, so your messages are not restricted. It’s also more
personal and private than Twitter.
2. For Customer Communications
Advertising
and soliciting business on WhatsApp is a violation of their terms of service.
However, you can use WhatsApp to share your blog posts, provide news and
updates, and communicate with your customers and readers. Give them a reason to
like and trust you.
3. For Events
If
your company organizes events, a WhatsApp Group is a great way to keep people
informed about the event. Once you have the phone number of attendees, you can
check if they use WhatsApp and invite them to a group related to your event.
You can post updates and supporting multimedia content about your event, and
even take pictures on your phone and share them with members.
4. For Team Communications
WhatsApp
is a simple, fast and cost-effective way for small groups of people to
communicate with each other. If you work as part of a small team that’s based
in different locations, you could use a WhatsApp Group as an alternative to
email. You can share important information and updates with other team members
and avoid navigating lengthy email chains. It’s great for teams that travel and
work from mobile devices more than desktops. And if your team has access to
WiFi, it cuts down on roaming costs.
By
Basil Mbuna
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