IMPORTANCE OF NEW MEDIA
BY SHILLA FLORA .M. BAPRM 42669 (19th May)
Media is important because it
influences society in many
different ways. But it changes the way we behave or our attitudes
towards things we perceive in the world we live in.
different ways. But it changes the way we behave or our attitudes
towards things we perceive in the world we live in.
Media is all around us, society
is constantly interacting
with social mediums for their own gratification, that gratification could be
keeping in contact with friends and family or it could be sharing your
experiences with the world through pictures and videos. Another gratification
could be finding information easily and quickly using things such as the
internet.
with social mediums for their own gratification, that gratification could be
keeping in contact with friends and family or it could be sharing your
experiences with the world through pictures and videos. Another gratification
could be finding information easily and quickly using things such as the
internet.
But why does this make media so important?
Media is important because it
gives us some sense of being.
We have a sense of being part of something greater than ourselves and that is
why things like twitter and facebook are so popular because they make you feel
that you are part of a wider community and always interacting with each other. It
gives individuals the ability to create their own personal identity, through
medium people can add details about themselves like what their
hobbies are and who they perceive themselves to be.
We have a sense of being part of something greater than ourselves and that is
why things like twitter and facebook are so popular because they make you feel
that you are part of a wider community and always interacting with each other. It
gives individuals the ability to create their own personal identity, through
medium people can add details about themselves like what their
hobbies are and who they perceive themselves to be.
Media is important with regards
to gathering information. Although
we’ve had the internet for a fair amount of time there have been some major
changes that have revolutionized the way we use this medium. Things like large
data bases full of journals ranging in all areas of information. And the best
part of this media is that it is instant and easy to access.
we’ve had the internet for a fair amount of time there have been some major
changes that have revolutionized the way we use this medium. Things like large
data bases full of journals ranging in all areas of information. And the best
part of this media is that it is instant and easy to access.
Mobility is a fairly new way
that media has an importance on
society. We are now able to access, comment on and upload information instantly
wherever we are through devices such as smart phones.
society. We are now able to access, comment on and upload information instantly
wherever we are through devices such as smart phones.
Having had a look at the
importance of the media, a question
whether media has an affect society
whether media has an affect society
There is a theory by Crouteau
Hoynes 1997 “the hypodermic needle “this
theory states that passive audiences are directly influenced by media. For
example a producer creates a text and the meaning is passed almost sub consciously
into the audience and supposedly this influences the audience’s attitudes and behaviors.
This could be said for not only television but for other Media like
advertising and radio. This view is a very Marxist view another view could be
that it’s not the producers that influence the audience but the opposite where
audiences through media influence the text and the producer with things like social
media. This is a liberalist view.
Hoynes 1997 “the hypodermic needle “this
theory states that passive audiences are directly influenced by media. For
example a producer creates a text and the meaning is passed almost sub consciously
into the audience and supposedly this influences the audience’s attitudes and behaviors.
This could be said for not only television but for other Media like
advertising and radio. This view is a very Marxist view another view could be
that it’s not the producers that influence the audience but the opposite where
audiences through media influence the text and the producer with things like social
media. This is a liberalist view.
Although both of these theories
have valid points I don’t believe
that society could be classed as either of these concepts because society is so
divers there are too many people with their own habits, hobbies, attitudes and behaviors
that differ from these views.
that society could be classed as either of these concepts because society is so
divers there are too many people with their own habits, hobbies, attitudes and behaviors
that differ from these views.
I believe that media has a huge
importance and influence,
there would be no possible way we could live without media and information that
we derive from the media. But we are all unique individuals and have our own
belief systems and backgrounds to be directly influenced by the media.
there would be no possible way we could live without media and information that
we derive from the media. But we are all unique individuals and have our own
belief systems and backgrounds to be directly influenced by the media.
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