EXTERNAL TYPES OF CORPORATE COMMUNICATION IN AN ORGANIZATION 

BY SHILLA FLORA .M. BAPRM 42669 (13th MAY)

The term Corporate Communication refers to the all communication activities done by the company or an Organization with the aim of maintaining and managing communication to attain specific plans of that organization or in another way Corporate Communication is the management function or department just like marketing, finance dedicated to the dissemination of information constituencies, the execution of corporate strategy and development of messages for a variety of purpose both inside and outside the organization.

In the Organization we have two types of Corporate Communication that can be used to create, maintain and manage the specific plan of the company. Those types include Internal Corporate Communication and External Corporate Communication. Today will just look on one type of Corporate Communication and that is External Corporate Communication done within an Organization.

External Corporate Communication is the type of communication that involves messages meant for Consumers of goods/services that a Company produces. External Corporate Communication involves different ways of communication such as;

• ·         Websites.

• ·         Blogs.

• ·         Mass media Advertisement.

• ·         Social Media.

Websites

These are the services that are available over the internet that allows accessing/sharing of different information. In the application of Corporate Communication done by the company or an Organization can decide to use Organization website to post different things or issues relating to the organization activities such as sales, products offered, promotion activities, mission and vision of the company and their mainly focus activities done by the Organization. This will create trust among the consumers of the products and enhance more purchasing of the product/services from the Company.

·         Blogs

Is the regularly updated website or web page, typically one run by an individual or small group, which is written in an informal or conversational style. Blogs become the way that a company can communicate and manage their daily activities, Blogs actually can be used to update customers and consumers of the Company in an Informal way such as, posting some of contradicting information or issues that might open the door from the consumers to discuss the matters concerning the news posted, it can be issue about product/services offered. The place in the blog were a reader can leave a comment can act as a way of communication between the Organization and the customers.

·         Mass Media Advertisement

These are the daily advertising activities done by an Organization through both printed media and broadcast media, which include Television and Magazines and News papers. In Corporate Communication mass media can be of importance since an Organization can advertise the different products they offer and gain trust and more consumers and customers for their product. This type also increase and maintain trust between the Organization and Press Agents such as different Television station as well as Radio station, hence can creates mutual understanding.

·         Social Media

Is the collective online communication channels dedicated to community-based input, interaction, content sharing and collaboration. Is one of the External Corporate Communication that a company can decide to use for the aim of communicating with their customers. Some of those Social Media include Facebook, Twitter, Istagram and other ones that a Company can decide to use to communicate with its customers to reach and maintain their specific plans or goals.