CORPORATE COMMUNICATION TYPES

TYPES OF CORPORATE COMMUNICATION IN AN ORGANIZATION

BY SHILLA FLORA M. BAPRM 42669

The term Corporate Communication refers to the all communication activities done by the company or an Organization with the aim of maintaining and managing communication to attain specific plans of that organization or in another way Corporate Communication is the management function or department just like marketing, finance dedicated to the dissemination of information constituencies, the execution of corporate strategy and development of messages for a variety of purpose both inside and outside the organization.

In the Organization we have two types of corporate communication that can be used to create, maintain and manage the specific plan of the company. Those types include internal corporate communication and External corporate communication. Today will just look on one type of Corporate Communication and that is Internal Corporate Communication done within an Organization.

Internal Corporate Communication is those messages that are conveyed to employees and other stakeholders that have an interest to the production activities of the Company or an Organization. Internal Corporate Communication only focusing on the internal people within an Organization which include Employees, stakeholders, managers and other internal Staff. Internal Corporate Communication involves different ways of communication such as;

• ·         Company Mission Statement.

• ·         Employees Manuals and Handbook.

• ·         Information found on Intranet.

• ·         Training and seminars.

• ·         Communication given to Stakeholders.

Company Mission Statement

These are the slogans or statements outlining what an Organization is, what it does and for whom it does. It provides a concise summary of the organization purpose. Also Mission statements include customer’s considerations, products or services offered philosophy and self concept of the organization. It can act as a way of communication within the employees as in to understand the nature of the Organization.

Employee’s manuals and handbooks.

These are small books that can be given to the employees to guide them on different task to attain as well as the specific time allocated and the duration of the task assigned. It can also include the responsible personnel of the task given by the authority. This can communicates integrity and hardworking perception among employees and hence facilitate to easy management of intended goals of the organization.

Information found on Intranet.

This includes daily updates about the activities which are taking place within the organization. It includes daily meetings, the flow of production and strength and weaknesses of the Organization. Through this way an Organization can activate and maintain the good image of the organization through encouraging hardworking via intranet and in one way or another can boost up the progress of the production since employees will be daily updated through intranet.

Training and Seminars.

Is also another type of Corporate communication in which a company can use to communicate internally. Seminars and Trainings improve accountability and make people more responsible in their professional areas. This can be observed through different knowledge that employees can obtain in various seminars and training conducted by the company. This enhances accountability and building up of the good image of the organization as well as maintaining the intended goals.