CRISIS MANAGEMENT PHASE ONE.

CRISIS MANAGEMENT IN CORPORATE COMMUNICATION ORGANIZATION

BY SHILA FLORA BAPRM 42669 (14^th May).

Is the process of monitoring Internal and External Environment of the Organization in order to predict or to identify any signs of crisis or any issue that can led to crisis. In another word is the process of developing strategies on how to deal with crisis when it will happen.

Crisis is the situation that expected or un-expected and it appears to be terrible or dangerous/tragic or life threatening. It can be caused by Human error which can be caused by natural causes. Crises do not choose they can happen to any Organization or Industry. Before discussing about the management phase, let us look first on the types of crisis;

·         Immediate crisis; this are dangerous events which occur suddenly and unexpectedly.

·         Emerging crisis; this are kind of crisis that might take some time to occur.

·         Sustained crisis; this are the crisis which may take a long period of time before they take crisis and they are caused by accumulations of issues for a long period of time.

     There are three phases of crisis management but today will just see one phase of crisis management goes by the name Phase one or Before Crisis happens

PHASE ONE; BEFORE CRISIS.

Ø  Always conducts research/monitoring the environment; this can be conducted to help the crisis manager to find out issues that might cause crisis to emerge and develop. Issues that can be monitored include service they offer and look if they might customers’ perception and expectations. This will help the manager to identify early the expected crisis and find a way to solve them.

Ø  Develop a crisis management plan or manual document; this will help the organization on how to deal with the crisis when it happens. They will guide the manager on various measures to be taken in accordance to the size of the crisis and the expected effects.

Ø  Create crisis management team; This will help the organization to solve and control the crisis that have occurred in time and sometimes it can save money that can be used in another important issues. Also the team will make sure it locate itself in areas that need much concern such as spokes person to report about how did the crisis occur, who cause it, what are the effects of the crisis, how many injured people from the crisis and what measure have been taken to solve the crisis.

Ø  Create important and helpful stakeholders and other organization; this include do not fear to involve other important stakeholders and any other organization that can be of helpful in solving and controlling of the crisis. Through this it can create positive image from your customers since it shows unity and collaboration with the aim of reaching out the needs of your customers.

Ø  Conduct crisis stimulation and training; this will prepare stakeholders for training events and find out their reactions. It includes preparing of various seminars and invites different guest to come and speak about the tips on how to control and monitoring the crisis once it has occurred.