CRISIS MANAGEMENT TIPS

TIPS USED IN CRISIS MANAGEMENT

BY SHILA FLORA BAPRM 42669 (16^th May).

Is the process of monitoring Internal and External Environment of the Organization in order to predict or to identify any signs of crisis or any issue that can led to crisis. In another word is the process of developing strategies on how to deal with crisis when it will happen.

Crisis is the situation that expected or un-expected and it appears to be terrible or dangerous/tragic or life threatening. It can be caused by Human error which can be caused by natural causes. Crises do not choose they can happen to any Organization or Industry.

The following are the important tips which a Corporate Communication Officer must follow in order to control and monitor the whole situation of the crisis period.

·         Always define the real problem; a Corporate Communication Officer should suppose to give out the exactly information about what is the real problem and what was the cause of the problem. You can even go further and provide out the steps on which solution or measures have you taken before in trying to solve the problem.

·         Control the information flow; you need to make sure the each and any kind of information is given out to the intended person and avoid giving out confidential information to the media unless otherwise you have a permission to do so. This can be well done if you leave the control of information to the intended authority.

·         Prepare for worst scenario; this means the Organization or company should be in a position to accept whatever comes on the way in dealing with the crisis. Also the issue of preparing for worst scenario it also implies arranging all the necessity resources that will be used if in case any unexpected scenario happens. Both human resources and physical ones.

·         Depend only on the information of all members from Press Management team; this are the only people who can give out true and proved information about the cause and the effects gained from the occurrence of the crisis.

·         Demonstrate that the organization is full of control of the crisis; this can be shown to the public through showing positive concern with the people injured, the press invited and show humanity to any injured person. Also the organization can decide to interact with the media and give out beneficial information which is public interest.

·         Understand the importance of the media; this implies recognize the presence of the media who has decided to capture the controlling and monitoring of the crisis. Show them some positive concern to them, talk to them freely, give out necessary information and ensure the security of the media you might encounter.

·          Reduce and not amplifying the problem; this include the disseminator of the information concerning the crisis, crisis management team, the media involved and the Organization at large should try to minimize and reduce the problem and not amplifying it. Cooperation and much concern to the problem can be of an advantage together with following and observing the rulers and regulations provided to avoid conflicts of interest that might occur.

·         Recognize the values of short term sacrifice; this means a Corporate Communication Officer should understand that sometime a crisis might distract the presence budget hence for any issue that might need great attention especially capital attention, the Organization should become aware of it for the aim of maintaining the good image of the Company or Organization.