Technology and Creative Industries

TECHNOLOGY AND CREATIVE INDUSTRIES

BY SHILLA FLORA .M. BAPRM 42669 (20^th June)

Creative industries refer to a range of economic activities which are concerned with the generation or exploitation of knowledge and information. Creative industries comprises of various things like music, radio, television, films, publishing, art, architecture etc. Creative industries are seen to have become increasingly important for the economic wellbeing, proponents suggesting that human creativity is the ultimate economic resource.

The industries of the 21st century will depend on the generation of knowledge through creativity and innovation.

Creative industries are those companies or organizations which produce or use knowledge and also included are those which use advanced scientific knowledge.

For example media, arts and design organizations and universities. The term creative industries also overlap with cultural industries and media industries. These include advertising, television, radio, newspapers, internet publishing, magazines, book publishing, film and theatres. These have attracted the attention of the government in developed societies because of the earnings that they generate.

Technology can bring about changes in creative industries. The change is in the form of “digital convergence”, which can be of three types: technological convergence (a shift in patterns of ownership of media, such as film, television, music and games), media convergence (allowing users to consume different media at the same time using a single personal computer) and access convergence (all production and distribution Of media and services are being reengineered to work on a distributed network platform; i.e., everything is becoming available or doable on the Internet)

Digitization creates a number of new possibilities for distribution. With digital formats, reproduction is free of degradation and incurs no extra cost per item. This opens up the possibilities for infinite expansion of markets and reduces or eliminates the need to warehouse or store products. In a digital age, however, it is potentially possible for producers and consumers to be in direct contact, thereby bypassing the control of the gatekeepers of the distribution system, which are economically powerful.