BY HUGHO DEOGRATIUS

It is Role of communication in today's corporate

necessary to have basic information of communication before doing any work because of today's competitive world. That is why I have made report on role of communication in today's business world. Communication is an important part of today's business world. The success or failure of business depends upon the techniques of communication.

Introduction to communication:

The word 'communication' comes from the Latin word 'communicare'. In Latin language it means to impart, to express to participate, to share or to make common. Communication is an exchange of facts, ideas, opinions or emotions by two or more persons. In other words it is a transmission of messages.

Communication plays an important role in ensuring that people belonging to a particular country or religion or culture. Communication adds meaning to mankind life.

Definition of Communication:

"Communication is an exchange of facts, ideas, opinions or emotions by two or more persons"

The communication process :

Source:

First you need to clear about why you are communicating and what you want to communicate.

Message:

A message is information that you want to communicate with others.

Encoding:

The process of transferring the information that you want to communicate in a proper form.

Channel:

Messages are conveyed through proper channels, with verbal channels including face-to-face meetings, telephone and presentation; and written channels including letters, memos, e-mails, and reports.

Decoding:

Decoding means receiving of message. It is necessary to interpret the message in the same way intended by the sender.

Receiver:

The one who receives the message.

Context:

The situation in which you communicate with others. This may include the surrounding environment, corporate culture, international cultures, and so on.

Role of business communication :

In business, communication is used for all messages that we send and receive for specific purpose like running a business, managing an organization and so on. Communication in business is marked by formality as against social and personal communication. The success of any business depends upon effective communication.

Business communication wheel:

Superiors:

The higher ups in an organization to whom you report.

Peers:

The co-workers or people at the same level within an organization.

Subordinates:

The people in an organization who work under you.

Employees / Unions:

Employees unions can be quite powerful, so communication with them is important.

Shareholders:

Shareholders are very important internal stakeholders, since they are the owners of the company.

Customers:

Organization needs to communicate with customers to provide information about their products and services.

Intermediaries:

This refers to the trade - distributors, wholesalers, retailers, franchisees, etc.

Suppliers-

Outsourcing or relying on outside sources for raw materials and components.

Government:

Communicating with the government is particularly important in the Indian context and is a part of public relations.

Society:

Mass media advertising in the form of "public service advertising" could also be used to spread these social service messages.

Bankers:

Like shareholders, organizations need to communicate with bankers, both in good times and bad times. The reasons for communicating either bankers are the same as those for shareholders.

Media:

If the company projects a favorable image to the media, the media in turn will carry a positive story about the company for free. This is known as " publicity" and is part of public relations.