By Hugho D eogratius

Intranet

According to (Dave Chaffey 2002) Intranet refers to the private network within a single company using internet standards to enable employees to share information using email and web publishing. The majority of internet services are available to any business or consumer that have access of internet, however many corporate communication activities applications that access sensitive company information is limited to favored individuals. If information is limited to those inside an organization this is intranet.

Importance of intranet to corporate communication in digital age

Improved information and communication sharing in that through using intranet in communicating and passing information to the employees within organization enables a corporate communication managers who working in this age of digitalism to easily manages and monitor all information within an organization among employees and also corporate communication managers can easily sharing information to the employees for example corporate communication of Airtel can share easily information about meeting via internet and also can inform employees about internal changes.  

Easier organization publishing in that through using intranet a corporate communication manager can easily publish information which are required to be known and accessed by employees this can be only easily using internet rather than tradition way for example information for agents such as products specifications, current list discounted price can easily published in web and accessed by many employees at any time when updated easily

Increased accuracy of information whereby a corporate communication manager through using intranet on this information age can be able to pass accurate and communicate information which accurately on avoiding demolishing the image of the organization which can reduce employee’s morale on their work place.

To encourage employee participation in that a corporate communication manager can use this intranet to communicate and pass information to the internal stakeholders of the organization especially employees in encouraging them to work hand in hand in accomplishing mission, vision and objectives of the organization via website of the organization and  this  all played by today’s intranets, thus leaving a minor importance to other internal communication channels, such as personnel magazines, face-to-face meetings or e-mails.

Increase employee understanding of the company and its products and services, organization ethics, culture, and external environment whereby in this era of digitalis needs employees be aware of their organization in all aspects  in dealing easily with customers and stakeholders of the company such as competitors thus in using intranet in corporate communication enables a manger to increase employee technical-know the in and out of the organization easily through publish and using internet as platform to communicate and pass information for short period of time and accessed to many employee rather than using traditional way.

 To improve morale and foster goodwill between employees and management, a corporate communication mangers have opportunity of making morale of the employees improves a lot through using intranet also because employees can easily share information with managers thus foster and improves good will among themselves.