GLOBAL VILLAGE

GLOBAL VILLAGE

Global village this was a term that was associated by Canadian well know as Marshall McLuhan. According to McLuhan described how the globe has been contracted into a village by electric technology and instantaneous movement of information from every quarter to every point at the same time. Also according to him through enhanced electronic speed in bringing all social and political functions together in a sudden implosion has definitely heightened human awareness of responsibility to an intense degree. It increased the speed of communication and the ability of people to read about, spread and react to global news quickly, forces people to become more involved with one another from various social groups and countries around the world and to be more aware of global responsibilities.

Web connected computers enable people to link their web sites together, meaning this new reality has implications for forming new sociological structures within the context of culture. However, global village is also a term used to express the relation between macroeconomics and sociology throughout the world.

McLuhan predicted the global village, that one world interconnected by an electronic nervous system, making it part of popular culture before it actually happened. He was the first person to popularize the concept of global village and to consider its social effects. He chose the insightful phrase ‘global village’ to highlight his observation that electronic nervous system (the media) .His ideas have permeated the way global village think about technology and media to such an extent that generally no longer aware of the revolutionary effect his concepts had when he first introduced. McLuhan made the idea of an integrated planetary nervous system a apart of our popular culture, so that when the internet finally arrived in the global village it seemed no less amazing, but still somehow in the natural order of things. Through the media such as telephone, television and more recently the personal computer and the internet are real increasingly linked together across the globe and this has enabled us to connect with people at the other side of the world as quickly as it takes us to contact and converse with those who inhabit the same physical space. He also argues that it is the speed of these electronic media that allow us to act and react to global issues at the same speed as normal face to face verbal communication. Also through technology people are able to be to another level in terms of knowledge.

McLuhan gained prominence again the emergence of the internet, a medium that seems to promote the idea of an integrated global community. He also said electronic technology would seem to render individualism obsolete and corporate interdependence mandatory.
BY MWORIA ANGEL
BAPRM 42642