CHARACTERISTICS OF CREATIVE INDUSTRIES

CHARACTERISTICS OF CREATIVE INDUSTRIES

CHARACTERISTICS OF CREATIVE INDUSTRIES

1. Nobody knows principle : Demand uncertainty
exists because the consumers' reaction to a
product are neither known beforehand, nor
easily understood afterward.
2. Art for art’s sake : Workers care about
originality, technical professional skill, harmony,
etc. of creative goods and are willing to settle
for lower wages than offered by 'humdrum'
jobs.
3. Motley crew principle : For relatively complex
creative products e.g., films the production
requires diversely skilled inputs. Each skilled
input must be present and perform at some
minimum level to produce a valuable outcome.
4. Infinite variety : Products are differentiated
by quality and uniqueness; each product is a
distinct combination of inputs leading to infinite
variety options (e.g., works of creative writing,
whether poetry, novel, screenplays or
otherwise).
5. A list/B list: Skills are vertically
differentiated. Artists are ranked on their
skills, originality, and proficiency in creative
processes and or products. Small differences in
skills and talent may yield huge differences in
(financial) success.
6. Time flies: When coordinating complex
projects with diversely skilled inputs, time is of
the essence.
7. Ars longa : Some creative products have
durability aspects that invoke copyright
protection, allowing a creator or performer to
collect rents.
The properties described by Caves have been
criticized for being too rigid Not
all creative workers are purely driven by 'art
for art's sake'. T property also
holds for certain noncreative products The 'time flies' property also
holds for large construction projects. Creative
industries are therefore not unique, but they
score generally higher on these properties
relative to noncreative industries.
BY MWORIA ANGEL
BAPRM 42642