By ASSENGA VERA
Ryan Crow (2009) online
advertising is a form of marketing which uses the Internet to deliver
promotional messages in digital formats. It includes e-mail marketing, social
media marketing, search engine marketing, display advertising and mobile
advertising.
The following are some
reasons why online marketing in the form of digital advertising:
1. Instant
information: Online ads provide you a wide variety of advantages. With digital
advertisements you get instant information on what ads are generating clicks,
who is clicking your adverts and where they saw your ads. All of these are
crucial bits of information for your business and you can’t get them from print
ads. .
2. Advertise
to your preferred client: With online ads you can confirm that your message
reaches your desired clients. Online ads reduce the chances of advertising to
the wrong group of people, thus wasting your budget and time. .
3. Demonstrate
your creative side: Online advertising platforms allow you to be creative. You
can showcase your own ads to your potential clients. If you want, you can hire
professional designers to create flash banners or animated ads. These ads can
be easily modified and tailored according to your marketing strategies.
4. Increase
your brand recognition: One of the advantages of digital marketing is the
ability to increase brand recognition in a short time. You can take advantage
of the constant user presence on the Web and quickly get your brand noticed.
5. Changes
are easy and quick: Unlike print ads you can make quick and easy changes to
your online adverts. If any of your ads are misplaced or misinterpreted by a
group of clients you can make quick changes and avoid unnecessary hustle.
6. Affordability:
Compared to TV or print ads, online ads are still relatively low-cost. Plus,
online advertising tools give you the ability to lower your budget or even stop
your campaign within a few seconds. Print or TV operates on contract basis, and
when you are in a contract, it’s not easy to end it suddenly. You are spending
less with online ads and have the flexibility to reduce costs even further
instantly.
7. Image
of your brand: Internet adverts demonstrate your clients that you are a
legitimate company and encourage them to take you seriously. Even if they never
visited your website, a prominent domain name on the internet and continuous
advertising campaigns proves your commitment towards your company and
offerings.
8. Access:
Television is losing audience because of excess commercials; people can watch
their favorite shows online at a much lower cost or even free. Online
advertising allows you to access those customers. Digital magazines are also
gaining readers and you can advertise in them.
9. Flexibility:
Online advertising offers you more flexibility; you can reach various devices
such as Smartphone’s, tablet computers and laptops. Promote one ad and you can
reach all online users on Windows, Android and Apple devices. This wide variety
of options means reaching more clients with less effort.
10. Social
media: People are naturally social and this is especially noticed when they are
online. You can place targeted ads on social media such as Facebook and Twitter
and get a massive amount of hits within a few minutes, which is not possible in
the print media.
11. Interactivity:
Internet advertising gives you the immense.
opportunity to interact with your
customers and get direct feedback instantly. This is a far better situation
than print ads.
When compared to
traditional advertising strategies such as print media and outdoor, chances are
that online advertising is an efficient alternative for your next marketing
campaign
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